摘要
About the Role
Major accountabilities:
- Prepares content of Integrated Brand Teams and Launch Teams (if applicable).
- Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
- Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Identifies area market insights and opportunity via customer interactions
- Executes central marketing activities as well as regional initiated marketing activities
- Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
- Collaborate with Marketing and Medical teams to maximize activities:
- Scout centers, KOLs and OLs by disease within assigned territory
- Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
- Uncover barriers within the patient journey, support patient solution design, implementation and proper management aligned with internal policies on quality and compliance. (Brand specific)
Key performance indicators:
- Market share & market share growth.
- Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department)
- Ensure full compliance to all regulatory requirements
- quality patient solution implementation
Minimum Requirements:
Work Experience and Skills:
- Minimum 3 years in customer engagement experience and has proven record of leading (coordinating) marketing projects
- Good interpersonal skills/communication and collaboration under challenging circumstances
- Stakeholder Engagement and Partnerships.
- Good Project Management
- Strong Operations Management and Execution.
- Quick adoption of Digital Marketing and AI tools
- Healthcare Sector Understanding.
- Influencing Skills.
- Product Marketing.
Languages :
- Basic English
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? http://www.novartis.com/about/strategy/people-and-culture
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